Your business might be sending various emails – transactional, promotional or sales or support related email to prospects and customers. Sometimes, you might have noticed that the recipient never opens your email. Have you ever questioned why? Most of the times, emails land in SPAM and are unnoticed. Today, business email servers like Google, Outlook and other email service providers have set up algorithms that automatically mark the business email as SPAM when certain standards are not followed. And then, your customer or valuable prospect never get to see your valuable email. In this post, we shall address this serious problem using a simple tool.
It is often difficult for small businesses to hire an in-house IT expert full-time. It is also quite common that in-house IT experts expertise is something other than email. The best way to overcome such limitations in such a case is to use third-party cloud services for optimal email routing. Such a cloud email service could be utilized for channeling the business email to land in the inbox. Continue reading