In this highly structured post we will cover the Calling Card Business Model, which is based on the Business Process Canvas and Lean Canvas. This business model describes the scenario where calling cards are printed and sold somewhere other than the internet (mostly directly, in local communities).
People want a cheaper way to talk than what is offered by their mobile operators.
Provide cheaper ways of making phone calls by using calling cards.
- VoIP Traffic Provider
- DID Providers
- Softswitch company
- Server/Hosting company
- Distributors and sellers of printed cards
Activities performed by partners:
- Quality monitoring
- Sales/Distribution of calling cards
- Find/negotiate good rates
- Provide stable service
- Solve problems when they arise
- Extend distribution channel
- Collect money
- Personal connections – guarantees distribution channels
- Money reserve – because often cards are issued using credit, without being prepaid
- Business acumen – to resolve technical problems and guarantee stable, worry-free user experience
- Price reduction – calls are cheaper
- Additional convenience – pinless service, short numbers, etc
- Local migrant communities
- Students from abroad
- Local shop owners
- Often needs personal assistance
- Not very sensitive to quality
- Sensitive to the convenience of usage
Most important costs:
- Card printing
Customers are willing to pay for:
- Cheap cards
- Worry-free usage
A huge amount of profit comes from additional calling card fees.
Let us know if we missed anything.